Effective date: August 25, 2018

FRIDA ("us", "we", or "our") operates the FRIDA.CA website and other digital platforms (collectively referred to herein as “Platform”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Platform and the choices you have associated with that data. 

We use your data to provide and improve the Platform. By using the Platform, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from our website.



We collect several different types of information for various purposes to provide and improve our Platform for you.

Types of Data Collected

Personal Data

While using our Platform, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). We may collect personal information when you:

  • Order or purchase pieces from us;

  • Register with us on our website to shop or participate in our online community;

  • Sign up for newsletters, emails or other communications from us;

  • Request information from us or otherwise contact us.

The personal information we collect may include your name, email address, mailing address, telephone number, mobile telephone number, payment card information, browsing and buying patterns. 

Usage Data

We may also collect information how the Platform is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Platform that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Platform.

Like many sites, we use cookies and similar tracking technologies to track the activity on our Platform and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Platform.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Platform;

  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings;

  • Security Cookies. We use Security Cookies for security purposes.



We use the collected data for various purposes:

  • To contact you with newsletters, marketing or promotional materials;

  • To provide and maintain the Platform;

  • To notify you about changes to our Platform;

  • To allow you to participate in interactive features of our Platform when you choose to do so;

  • To provide customer care and support;

  • To provide analysis or valuable information so that we can improve the Platform;

  • To monitor the usage of the Platform;

  • To detect, prevent and address technical issues.



We may employ third-party companies and individuals to facilitate our Platform ("Service Providers") to perform services or to assist us in monitoring and analyzing how our Platform is used. 

These third-parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.



We do not share, sell or trade your personal information gathered online with third-parties, except with your consent or as described in this Privacy Policy.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside Canada and choose to provide information to us, please note that we transfer the data, including Personal Data, to Canada and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.



Legal Requirements

We and our Service Providers may share your personal information if such action is required to comply with any valid legal process or any valid administrative or investigative request from a law-enforcement agency. We may also disclose personal information where necessary for the establishment, exercise or defense of legal claims or as otherwise permitted by applicable law:

  • To comply with a legal obligation;

  • To protect and defend the rights or property of FRIDA;

  • To prevent or investigate possible wrongdoing in connection with the Platform;

  • To protect the personal safety of users of the Platform or the public;

  • To protect against legal liability.



The security of your data is important to us, but no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Shopping Security

To ensure secure transactions, our site uses the protocol established by ©Stripe and ©Squarespace, which encrypts any information you send us electronically. With this system, you can enter your credit card number, delivery and billing information safely through the secure server. The encryption process protects the information by scrambling it before it is sent to us from your computer.



Our Platform may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.



Our Platform does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.



At any time, we may update this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page. The "effective date" will be updated at the top of this Privacy Policy.



If you have any questions concerning this Privacy Policy, please contact us via email at